Fendi was founded in 1925 by Edoardo and Adele Fendi. The small leather and fur shop on the Via del Plebiscito in Rome became an international icon of luxury. With Karl Lagerfeld at the helm since 1965 and in partnership with Silvia Venturini since 1994 tradition, fine craftsmanship and innovation continue.
Fendi's DNA is explored exquisitely in the sunglasses. Iconic signatures such as the stripes of the Pequin, the double FF designed by Karl Lagerfeld in the 60s appear on temples and run through micro logo patterns. The latest Fendi It bag, the 2JOURS inspires giving rise to more temple detail. The Iridia sunglasses series come directly from the Fendi spring/summer 2014 catwalk. Cara Delevingne, Rosie Huntington-Whiteley and Anne Hathaway are a few of many celebrities to wear this outstanding sunglasses collection.